Ecofiltro manufactures and markets affordable ceramic water filters in Guatemala where drinking water quality is poor, causing people to become sick from ingesting water-borne pathogens. Team EcoPathos has designed a structured set of interventions to help Ecofiltro scale its distribution in rural markets. Our solution allows Ecofiltro rural field representatives to engage emotionally with prospective customers by relating the realities of drinking dirty water to illness and financial hardship in a graphic and easy-to-understand format. Feel free to engage with us at firstname.lastname@example.org.
Photos courtesy of team member, Lucas Oswald
The following video is one of the interventions created by the EcoPathos team to support rural sales efforts.