Design for Extreme Affordability

Stuart Coulson

Lecturer in Management (Graduate School of Business), Adjunct Professor (

Stuart is the lead Professor of the Design for Extreme Affordability course, where he focuses on the business model design and implementation planning aspects of the class. He is a co-founder, along with Erica Estrada, of the Social E Lab program where Extreme teams can continue their project development beyond the course. Stuart’s background is in software development, specifically data communications and airline reservation systems. He owns and operates an old-vine Zinfandel vineyard in California’s Russian River Valley, from which a number of critically acclaimed wines are produced, all of which he is required to quality check on a regular basis.