Design for Extreme Affordability is what it is today because of the incredible contributions of Jim Patell, Dave Beach, and Julian Gorodsky. Their vision for the class and limitless dedication to making it a reality still provide inspiration for our teaching team. They are the reason why we do a lot of the things we do and continue to have an endless drive to provide every student with a great experience and every partner with a great outcome. In addition, early in the development of the course essential ideas were contributed by Bill Behrman and David Kelley.
James Patell
Co-Founder of the d.school & Design for Extreme Affordability, Herbert Hoover Professor of Public and Private Management, Emeritus (Graduate School of Business)
David Beach
Director of the Product Realization Lab, Professor-Teaching (Department of Mechanical Engineering)
Julian Gorodsky
Consulting Associate Professor (d.school), Clinical Psychologist